Web Producer
Improving access to the longest-running and widest-reaching journal of filmmaking technique while increasing Monthly Traffic and Users by 40% and creating original videos, podcasts, and articles
In a constantly-evolving world it is hard to find a publication with the history of steady reach of American Cinematographer, the 100 year old cinematography journal put on by the American Society of Cinematographers. Beginning in the earliest days of Hollywood, AC has covered in great detail how the biggest films are made, along with the latest in technical and artistic craft and achievement. In its over 1200 issue archive is a blueprint to the history of filmmaking, covering the talents, techniques, and general strive for greatness that have taken place over generations.
Brief
Creating content with a purpose. Honoring a reputation for excellence. Continuing a 100 year tradition of bringing artistry and progress to the world.
Every issue of American Cinematographer captures a moment of filmmaking history in exceptional technical detail. With the internet providing greater indexing and access than ever before possible, my goal became to support the ongoing ASC Archive committee efforts to unlock the history of filmmaking from its print isolation. Along with working with the committee to complete an index and developing an original CRM indexing tool, I directed our collective efforts towards creating a very SEO friendly platform that would make the most of what had been digitized so far and ensure everything remaining of the print/audio/video archive would eventually make its way online and accessible to the general public.
After successfully transcoding and onlining the entire archive, my focus shifted helping the team carry out the magazine’s first consistent release schedule of weekly digital content. News, Articles, Podcasts, Videos, Livestreams, eBlasts, Social; every day a new opportunity to connect our audience of over 70k readers with new and historical content to aid them in their work developed entirely in-house. Add in our ASC Awards & Red Carpet coverage and the digital Clubhouse Conversations series, and you’ve got the most complete offering of camera technique and practices ever before available from the venerable film journal.
